There were quite a few problems with IFI’s previous website, to say the least. During our initial calls with their staff, they had mentioned how it was near impossible to manage their website. It was not only confusing to operate, but the confusion led to many mishaps on the front-end that led to confusion among visitors. SImilarly, their website looked ugly — they had admitted it themselves. As a brand targeting interior DESIGNERS, we understood the importance of speaking their language — beauty, elegance & simplicity, all coming together.