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Javascript for Webflow

An animation-rich marketing website aimed at web designers learning to code.

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JS for WF is a project created by eklipse Development that is aimed at teaching web designers (specifically those who use Webflow) how to code. This course is unique in many aspects as opposed to a more traditional way of learning how to code, such as using Webflow’s pre-built components to better understand how elements on a page relate to one another & create interactivity.

In order to create this product, we first had to understand who our target audience was. Of course, it was web designers who take pride in well-crafted design that is also user friendly. With this in mind, we knew that we were going to have to create a highly detailed design that was rich in animations and interaction. One of the key signatures of this marketing site is the “learn how we build everything” section, which takes you on a virtual tour of some of the custom elements we created inside the course as you scroll down the page. Very cool!

We continue to make valuable updates to this marketing website, but the principles remain the same — create a well-designed, enticing product that targets the right audience. For us, this target audience will never change, so we can leverage that consistency to continue to provide a quality product. It’s also worth noting that designs as complex as this are not just limited to web designers — these can be used across a wide variety of industries. It really just comes down to the brand & who you are looking to target.

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