In order to create this product, we first had to understand who our target audience was. Of course, it was web designers who take pride in well-crafted design that is also user friendly. With this in mind, we knew that we were going to have to create a highly detailed design that was rich in animations and interaction. One of the key signatures of this marketing site is the “learn how we build everything” section, which takes you on a virtual tour of some of the custom elements we created inside the course as you scroll down the page. Very cool!