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PFC Member's Club

A massive library of marketing, training & purchasing material to support 5000+ active members.

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Simple Again, the parent company of Performance Food Centers, had been in business for over 20 years designing, building & supplying shake & smoothie bars across North America. Their business model was clear, however their website wasn't a reflection of it. It was massive, lunky, hard to navigate and didn't represent the brand in the best possible way.

After getting a better understanding of how PFC wanted their new website, we knew that their new Member's Club was going to be large, so we had to take the architectural design seriously. There were lots of moving parts, but we were able to break it down into a few key features that had to be implemented.

  • Make their 2000+ files, PDFs and videos more accessible
  • Integrate with internal systems to make their workflow easier and more efficient
  • Connect their Member's Club to their wholesale Shopify Store via SSO
  • Re-imagine how members got their marketing material and training from the site

Once it was all said and done, their new Member's Club was not only more elegant, but also easier for customers to find what they were looking for. This was HUGE. Some of the things we did included:

  • Creating a new layout/design for their members-only content
  • Connecting their content to a Content Management System (CMS) for easy internal use
  • Creating Single Sign-On (SSO) authentication between their new Member's Club & Shopify wholesale store
  • Creating dynamic filtering & sorting to allow users to further discover other sections and increase navigability

We are proud of the product we were able to deliver to PFC & look foward to our continued partnership into the future.

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The journey to next-level growth starts here. If partnering with a team of strategic thought leaders sounds good to you, let's talk.

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